Everything You Should Know About Testimonial Videos

Studio lights set up

How do we know if a product we’re about to buy is reliable? We turn to the internet. Nowadays, online strangers seem more trustworthy than companies. Customer reviews, recommendations, and testimonials heavily influence our decision to buy something.

A new trend has surfaced that has proved very useful: testimonial videos. They are some of the most valuable pieces of marketing content around. Testimonials give your business reliability and are helpful for potential clients who may be considering your products or services.

It is a video of a customer or client praising a company for their products or services. They might discuss how they use the product or service and what they like about the company.

Hearing from a fellow consumer makes a big difference. A psychological phenomenon, ‘social proof,’ can be used here. The idea states that consumers will adapt their behavior according to what other people are doing. In easier words, to follow the herd.

With a testimonial, when you show one person that another found success with your company, the first person is likely to assume that they’ll experience success as well. Social proof is a key force in attracting clients.

  • They are attention, grabbing. Viewers will most likely pay more attention to a video rather than a text post.
  • They are short and engaging. The viewer doesn’t lose interest but is now more involved.
  • They increase the credibility and authenticity of the brand.
  • Testimonial videos can be shared on various platforms and reached to a larger and more targeted audience.

Many factors go into making a great testimonial video, but an exciting story delivered by a relatable customer is the most important. Rounding up potential clients through an emotional connection leads to the clients trusting the business.

  • A catchy headline.
  • Your company logo. Add your company logo at the beginning and the end of the testimonial.
  • The name and job of your customer.
  • Ask your customer to talk about specific problems and tell you how the product solved them.
  • Stats and results.

Video testimonials are very useful marketing pieces. They offer all you need for excellent marketing: they tell a story, make an emotional connection, show the benefits of your product or service, and answer potential customers’ questions.

There are a lot of requirements; preparing, filming, editing. And not to mention the cost and equipment needed to create this video, much of the work is on yourself; it requires a lot of effort.

To create a great testimonial video, choose Final Cut Media to produce it. They are a media company based in Charlotte, North Carolina. With the best equipment and affordable deals, they cater to your instructions and will make you the best testimonial video in Charlotte, NC!

Professional camera recording video

If you would like to know how promotional videos will benefit your business, be sure to check out our helpful post ‘,Why Your Company Needs A Promotional Video?’!

How To Grow Your Business Using Motion Graphics Charlotte NC

Motion graphic animation being produced

Motion graphics are the latest trend in digital marketing. These have recently become all the rage in the world of advertising. Businesses and institutions alike are rushing to get their motion graphic animations out to their clientele.

With all this excitement around motion graphics, let’s try to understand what they are and how they can help you grow your business. This article will ensure that your business is not left behind and can compete with other companies from a secure footing!

Motion graphics are a form of animation radically different from traditional animations. Motion graphic animations do not include stories and characters like conventional animation. Instead, these animations rely greatly on symbols, shapes, and figures to get across the message.

Motion graphic animations are usually relatively short, a few minutes in length. This makes it easy to digest in today’s world, where people rarely have time to watch or read a full-length advertisement.

The fact that motion graphic animations are short also means that they go viral very quickly. People can share them without hassle. Furthermore, the animation can be posted on different social media platforms and your very own website with ease.

First, let us talk about the facts! Study after study has proven that videos and text presented together are the most effective combinations for capturing someone’s attention. Motion graphics are the perfect combination of the two and almost guarantee that your client will be attentive.

Secondly, motion graphics gives an extremely positive brand image. This is because these animations tend to be sleek, smooth, modern, and minimalistic. With proper branding within the animation, your consumers will associate your brand with the market’s cutting edge.

An additional factor to consider is the type of thing you are advertising. A problem many businesses offering services or digital goods like software or cloud services face is that there is no physical product to promote. This makes it challenging to come up with a suitable medium or marketing.

Motion graphic animations solve this problem completely. These animations can be used to distill complicated ideas like cybersecurity or risk management in an easy-to-view format. Through this, you can ensure that your clients effectively understand your product.

Finally, something all businesses need to consider is cost. Traditional forms of animations or video productions are heavy on the bottom line. This is because they require physical sets or an army of animators. Thus these can be unaffordable for a small business.

Motion graphic animations solve this concern. Due to their simplistic and digital nature, they are cheap to produce. This makes them a much more compelling choice for advertising effectively while on a budget.

In fact, if you would like to commission your own high-quality and budget-friendly animation, you can do so right here!

With all that said, it is essential now that your business does not wait any longer. Expand your clientele exponentially and form a strong brand image through motion graphic animations by teaming up with the best motion graphics services in Charlotte, NC!

Sound boarding for motion graphic animation

If you would like to learn about how animation studios in Charlotte, NC can help you grow your business, read our post ‘,Grow Your Business With Animation Studios In Charlotte NC’!

How Social Media Marketing Can Help Boost Small Businesses

Popular social media apps

Are you on your phone all the time? So are three billion people worldwide every month! Social media is a regular part of our lives. It is mostly used for communication and to access news and information.

It also plays a vital part in modern-day marketing. Regardless of whether you run a small local business or a big corporation, social media is an essential part of your marketing strategy.

Through social media marketing, you can connect with customers, increase awareness about your brand, and boost sales. Read on to find out how!

It is online marketing that creates and shares content on social media sites like Facebook, Instagram, and more. It has activities like posting text and images, videos, and other content to achieve your marketing goals.

You wouldn’t run a print advertisement without establishing a goal first, so you need to treat your social media strategy the same way. You may use social media to provide better customer service or directly drive sales.

Once you decide the purpose of your social media promotions, you will make it easier to come up with content.

You have to micro-target your audience. Your target audience is not everyone. The more you understand your target market, the more you’ll be able to show them relevant content, ads, and messages.

There is a diverse demographic of every social media platform. Different channels reach different audiences and meet various business goals.

Make sure you’re using social media for business correctly; you’ll need to research how your specific audience spends their time online.

How are your competitors using social media? Learning how similar businesses work is a great way to figure out what works for you and your business. You must innovate and present your content in a way that no one else has.

Once you have a clear picture of who your audience is, you can reexamine your social media plan, to look for ways to reach more people just like them.

Influencers are people on social media channels with a strong following. Partnering up with influencers is a new trend; they are cost-effective compared to other advertising expenses.

Companies that want to take their social media strategies to the next level also pay for advertisements. It is very easy to set up ads for a specific demographic; thus, many businesses use this type of precision in targeting audiences.

Most audiences prefer watching live videos over reading a blog or social media posts. As a result, many marketers have implemented live streaming options.

Social media is now a regular part of our lives. As a marketer, you’ve got to stay up to date with the latest trends to reach your target audience effectively.

If you’re looking to take your social media marketing game to the next level, be sure to check out the best media company in Charlotte, NC for amazing social media content creation services at reasonable prices!

Social media analytics

If you also want to learn how to use video marketing to grow your small business, read our post: ‘,Video Marketing Ideas For Small Businesses’.

Grow Your Business With Animation Studios In Charlotte NC

Are you looking for a way to increase traffic on your website but not sure how to? Or do you want to get more people interested in the products you’re selling?

Whether you are a content creator on YouTube or a company trying to sell your services through ads, animations are the best way to help you grow.

You can tell any story you want without reality holding you down. If you want to show how your product gets your customer’s heart pumping, go for it. The sky is your limit. Unless you want to show people flying to the moon, then you can do that too.

Animated person walking

Animated videos are one of the best ways to attract audiences because of how simple yet powerful they are. And they work for all sorts of businesses and their needs. Depending on what you want, you can choose from many different types.

Just some of the options that animation studios in Charlotte, NC, including Final Cut Multimedia offer are:

  • Advertisements
  • Logo sequences
  • Short films

You can use an ad to get more people to buy your product or a logo sequence to start a video in a fun way. The type you choose depends on your business needs. But whatever kind of animation you pick will always help you grow.

Using a laptop computer during exercise

How exactly do they do that, though? How can animation studios in Charlotte help a business grow with a video? Well, it’s simple. These videos will (metaphorically, of course) turn your business to gold. From attracting viewers to saving money, they have no downside.

Let’s go through four ways they help businesses grow.

One of the easiest ways to get your business to grow is by having it rank higher on Google searches. Working with animation studios in Charlotte to get animated videos on your website will improve your SEO. Increased SEO means a higher ranking.

Another way Google decides a site’s ranking is the amount of time people spend on it. Since animated videos are engaging, people end up staying on longer than they would otherwise.

Having videos will make it easier for people to view your business.

These days digital marketing has made it hard for businesses to stand out. The market has become competitive, and the only way to get ahead is by showing that you are different. Animated videos can help do that.

Great graphics and characters grab the attention of your audience. Once they’re interested, they are likely to look more closely into your business, and then your content or product can speak for itself!

Eye grabbing image of man holding a 'POW!

Think of it this way. Would you rather watch a short and fun video or read a lot of boring text? Video always wins. If you have a video showing what your business does, people will watch, and they will care.

Your business can only grow if people understand what you are offering them. Animation studios in Charlotte can help you get there.

As a business looking to grow, you probably want to optimize your spending plan. Live videos will always cost more than animated videos. This is because you have to pay for the shooting, the actors, the lighting, etc. They also go out of style faster.

So, if you want your business to grow, contact the best animation studio in Charlotte, NC. They will help bring your ideas to life with the best animation services you could ever ask for.

If you want to learn about another amazing marketing tool, commercial video, that’ll bring your company more attention than ever before, our post ‘,Commercial Video Production Is The Best Path To Success’ can definitely help you out!

The Ultimate Guide To Use Green Screen Videos For Your Business

In such a technologically advanced age, every business and corporation is looking to base their work online. Thus, as the competition grows, everyone requires state-of-the-art equipment to stand out from the mediocre crowd.

What you can do, as an innovative businessman, is to use Green Screen Video technology to make your marketing unique. And the company to do that with is none other than Final Cut Multimedia.

To make it easy for you, what happens is that the backdrop of your object will be a green screen, and that screen can be used to add any special effects or background while formatting the video.

Film take starting in front of green screen

This technique has been in use since the 19th Century. As a businessman, there are specific advantages which must be taken into account.

If you have meetings daily, back-to-back, and have to make an advertisement within that time, Charlotte green screen will become your go-to. No need to waste any more time looking for the ideal place to shoot your promos!

You will also be saved from additional traveling or renting costs. Any background can be added right from your own office in green screen videos.

When you usually go out to shoot your videos, you need the appropriate weather, location availability, and lighting conditions. But that issue is solved as soon as you sign up with video production Charlotte NC.

All factors will be controlled when you will shoot videos using green screen video technology.

With a variety of elements to choose from and the best post-production tools of Charlotte, NC, you’ll be highly facilitated. There will be no bounds to your imagination since there are many options available to make your product’s marketing exceptional.

Film recording in front of green screen

Located in Charlotte, NC, Final Cut Multimedia does not only have fantastic videographers, but also, their service team, lighting team, and editors are all terrific!

They provide a friendly service where you get what you demand. All your work will be done way before your deadlines, leaving you ample time to edit it further before the showdown.

The production and post-production teams are exceptional because they mold the setting precisely, according to your needs. Being a businessman, it gets frustrating to keep repeating your requirements, and that will never be the case here.

As baffling as it may seem, the first step to any new venture will always be difficult. But, to bring your business to the top, the difficult part would sometimes be the most important one.

Let your imagination run wild with this thriving technology. Market your product in ways you never thought before and captivate your audience with every video you shoot.

The best green screen services in Charlotte, NC are available to you right now!

If you would like to learn more about the benefits of video marketing, read our post ‘,Video Marketing Benefits – Just 1 Video Can Change The Life Of Your Business’,!