Month: July 2020

How do we know if a product we’re about to buy is reliable? We turn to the internet. Nowadays, online strangers seem more trustworthy than companies. Customer reviews, recommendations, and testimonials heavily influence our decision to buy something.

A new trend has surfaced that has proved very useful: testimonial videos. They are some of the most valuable pieces of marketing content around. Testimonials give your business reliability and are helpful for potential clients who may be considering your products or services.

It is a video of a customer or client praising a company for their products or services. They might discuss how they use the product or service and what they like about the company.

Hearing from a fellow consumer makes a big difference. A psychological phenomenon, ‘social proof,’ can be used here. The idea states that consumers will adapt their behavior according to what other people are doing. In easier words, to follow the herd.

With a testimonial, when you show one person that another found success with your company, the first person is likely to assume that they’ll experience success as well. Social proof is a key force in attracting clients.

• They are attention, grabbing. Viewers will most likely pay more attention to a video rather than a text post.
• They are short and engaging. The viewer doesn’t lose interest but is now more involved.
• They increase the credibility and authenticity of the brand.
• Testimonial videos can be shared on various platforms and reached to a larger and more targeted audience.

Many factors go into making a great testimonial video, but an exciting story delivered by a relatable customer is the most important. Rounding up potential clients through an emotional connection leads to the clients trusting the business.

• A catchy headline.
• Your company logo. Add your company logo at the beginning and the end of the testimonial.
• The name and job of your customer.
• Ask your customer to talk about specific problems and tell you how the product solved them.
• Stats and results.

Video testimonials are very useful marketing pieces. They offer all you need for excellent marketing: they tell a story, make an emotional connection, show the benefits of your product or service, and answer potential customers’ questions.

There are a lot of requirements; preparing, filming, editing. And not to mention the cost and equipment needed to create this video, much of the work is on yourself; it requires a lot of effort.

To create a great testimonial video, choose Final Cut Media to produce it. They are a media company based in Charlotte, North Carolina. With the best equipment and affordable deals, they cater to your instructions and will make you the best testimonial video in Charlotte, NC!

If you would like to know how promotional videos will benefit your business, be sure to check out our helpful post ‘,Why Your Company Needs A Promotional Video?’!

Are you on your phone all the time? So are three billion people worldwide every month! Social media is a regular part of our lives. It is mostly used for communication and to access news and information.

It also plays a vital part in modern-day marketing. Regardless of whether you run a small local business or a big corporation, social media is an essential part of your marketing strategy.

Through social media marketing, you can connect with customers, increase awareness about your brand, and boost sales. Read on to find out how!

It is online marketing that creates and shares content on social media sites like Facebook, Instagram, and more. It has activities like posting text and images, videos, and other content to achieve your marketing goals.

You wouldn’t run a print advertisement without establishing a goal first, so you need to treat your social media strategy the same way. You may use social media to provide better customer service or directly drive sales.

Once you decide the purpose of your social media promotions, you will make it easier to come up with content.

You have to micro-target your audience. Your target audience is not everyone. The more you understand your target market, the more you’ll be able to show them relevant content, ads, and messages.

There is a diverse demographic of every social media platform. Different channels reach different audiences and meet various business goals.

Make sure you’re using social media for business correctly; you’ll need to research how your specific audience spends their time online.

How are your competitors using social media? Learning how similar businesses work is a great way to figure out what works for you and your business. You must innovate and present your content in a way that no one else has.

Once you have a clear picture of who your audience is, you can reexamine your social media plan, to look for ways to reach more people just like them.

Influencers are people on social media channels with a strong following. Partnering up with influencers is a new trend; they are cost-effective compared to other advertising expenses.

Companies that want to take their social media strategies to the next level also pay for advertisements. It is very easy to set up ads for a specific demographic; thus, many businesses use this type of precision in targeting audiences.

Most audiences prefer watching live videos over reading a blog or social media posts. As a result, many marketers have implemented live streaming options.

Social media is now a regular part of our lives. As a marketer, you’ve got to stay up to date with the latest trends to reach your target audience effectively.

If you’re looking to take your social media marketing game to the next level, be sure to check out the best media company in Charlotte, NC for amazing social media content creation services at reasonable prices!

If you also want to learn how to use video marketing to grow your small business, read our post: ‘,Video Marketing Ideas For Small Businesses’.