How Small Businesses Can Benefit from Photo and Video Production

In many small businesses, there are usually a few people attempting to handle multiple projects at once. If you are handling marketing, then often times you’ll find yourself stretched a little too thin. A marketer requires teams for strategies, production and to help with sales turnovers.

This doesn’t have to be on you completely; read on as we discuss why working with a professional business video production to create online marketing content will make your life easier and why it’s good for your company.

video shoot of a woman

Online Attention Spans

One of the biggest reasons you’ll want to move towards video or photography over anything else? It’s the only way to get the attention of new audiences. While an established audience might spend time watching or reading content that’s being put out, people who don’t already know about your organization won’t care.

With the average person now spending 8 seconds or less on a single post online, you hardly have any time to gain their attention at all. Using long winding paragraphs or a 30-minute explainer video doesn’t cut it. You’ll need visually engaging content that new audiences can consume easily. Otherwise, it’s more likely that your page and its contents will automatically be swiped by in a sea of online content.

Search Engine Optimization

Trends on the internet have a lot more to do with a lot more than just what’s popular and funny, not understanding that will cost you watch hours and potential customers. Search engines have a major hand in deciding what sort of content will gain traction.

Nowadays, search engines will push video content more than any other form of online content. With a properly produced video and correct SEO tagging, you have a much higher chance of being pushed up in search engine results and being seen by the correct audience that you want. Once you have your foot in the door with your videos, you can keep expanding your audience.

videography set up

Preferred Medium of the Internet

The prime website for all video content also happens to have become a sort of search engine itself. YouTube is by far the most one of the most, if not the most, engaging website currently on the internet. With 2 billion monthly users tuning in to watch 250 million hours of content each day, not being on YouTube is actively giving up on a very large market. Small, medium, and large companies all have YouTube channels and can carve out a niche for themselves online. Once you have a loyal fan following, it becomes a lot easier to gain more traction.

If you are looking for a video production company to help make promotional videos for your business, then consider getting in touch with Final Cut Multimedia. They provide a variety of services for all your traditional and social media marketing needs, ranging from videography and photography to video editing and final product creation.

Video Editing – Should You Get It Done Professionally?

Read on to find out how video editing services can enhance your business:

video editing services

Reasons Why You Should Hire Professional Photographer for Corporate Events

Event photography in Charlotte, NC

Weddings are one of the most important events of everyone’s life. There’s a significant religious and cultural significance of weddings in most cultures, and it marks the beginning of a major change in your life.  It’s an important transitionary phase because, finally, you’re about to start your own family. It’s even more exciting for couples who’ve been in love as it’s finally a manifestation of their loyalty and commitment to each other.

Not only is the couple excited, but also their friends and families who prepare for months for the event. Because of this importance of marriage, people want to capture every single memory of the event, from arrangements to all the rituals, dance, and everything else. And that’s where a professional photographer comes into the picture. No matter how good your arrangements are, all your efforts will go down the drain without a professional photographer. Let’s explore the reasons why you should hire a professional photographer for weddings.

Professional Tools

Many people are indeed beginning to learn the art of photography. However, no matter how good you’re at photography, you can’t get the best results without professional tools and equipment. From a high-quality camera to lighting, everything matters when it comes to making memorable photos and videos. Hiring a professional photographer means that they will bring their right kind of equipment for the best results.

Exciting Photos

Experienced and professional photographers understand that they’re not there to just capture random photos. For an event like a wedding, you need someone who can pay attention to detail and deliver stunning results. They are actively looking for memorable moments that they can capture forever in their camera.

Editing Services

The job of a professional photographer doesn’t end when the event is over. It’s also their job to edit and enhance the pictures and videos they’ve captured to make sure they look great. They use the most professional and advanced editing tools to give you the best possible results. From controlling brightness and contrast to adjusting your skin tone, removing background noise, and getting rid of red spots, a professional does it all before delivering the pictures and videos.

Video production in Charlotte

We have highlighted some of the important reasons why you should hire a professional photographer. Even if you’ve professional tools and expertise, would you want to go around holding a camera yourself at the wedding of a beloved family member or friend? If you do, you will miss out on a lot of things, and you would rarely be there in the pictures. And if you hire a random inexperienced photographer, you’ll end up ruining the event. Reach out to us for professional photography and video services. At Final Cut media, we are offering event photography services to clients in Charlotte and more than 30 cities in North Carolina. Our services also include TV commercial production, video editing services, and much more.

Contact us today for event photography services in Charlotte, NC, and let us make your event memorable.

Ways You Can Use Video to Improve Employees Efficiency

Employees in a training session

Regardless of their experience and hard work, your employees need the training to improve their skills and enhance their performance. As for the new employees, it requires more effort and resources to train them. From teaching them the nitty-gritty of work to preparing them to fit into your company, everything takes time. However, the pandemic has shown that you can easily train your new employees using digitized forms of communication. In this blog post, we’ll particularly focus on how you can use videos to train your employees and improve their efficiency.

Videos Are More Effective

Research shows that videos have been the most widely used and effective tools among companies for the learning and development of their employees. There are many reasons for this, and one of those reasons is that it’s easier to learn from videos than reading entire books. If you look at human psychology, we tend to easily recall those things that we have seen or experienced than those that we’ve just read about. For instance, if you see a video of a red car getting into an accident, you’re more likely to remember it than you would if you merely read about an accident where a red car was involved. Similarly, if you provide your employees with detailed training videos, they’ll find it easier to learn than they would if you were to give them booklets, books, or even lectures.

Saves Your Time

It can be frustrating and time-consuming to arrange training sessions every time you hire new employees or wish to introduce your existing employees to something new. Sometimes, you’re just hiring one individual, and you’ll have to take them through everything and make arrangements. However, if you create training videos, it’ll be a resource that you’ll always have, and you can ask your employees to watch them on their own. It’ll not only save time but also make it easier for your employees to get hold of things.

Remote Employees

Even before the pandemic, many companies were actively hiring remote employees from around the world. After the pandemic, many companies were forced to switch to a remote working model, but it helped them realize its benefits. Hiring remote employees helps companies reduce their running expenditure while allowing them to hire the most talented individuals from across the world. It’s beneficial for employees too, and they often demand less pay for remote work because they don’t have to spend their time and money to travel every day to the office. However, many companies are often concerned about how they’re going to train their remote employees, and that’s where videos come into the picture. Professionally recorded training videos can cover everything and anything you’d wish to include in a physical training session.

Colleagues watching a training video

Final Cut Media has been creating training videos to help companies in their training processes. From recording your in-depth discussions to voiceovers & background music, we take care of everything. We also provide corporate video production in Charlotte and over 30 cities in North Carolina. Contact us today to learn more about our business video production in Charlotte, NC.

Why Videos Are Dominating Social Media Marketing?

According to a survey, 90% of shoppers purchase goods after watching a YouTube video as they add significantly to the product description.

video marketing