Employees in a training session

No matter which industry your company belongs to, your employees need continued training and development. As your business evolves, moves into new markets, and launches new products, your employees should be equipped with the knowledge they need to perform well in every new situation.

Training is also an essential component of onboarding. Any time your company brings on a new employee, they will require a substantial amount of learning and familiarization. Without this key step, a new employee cannot deliver the results you expect or perform well for your company.

While we’ve moved on from printed and bound training manuals as things are digitized now for convenience, it’s worth mentioning that a text-based training manual is but one part of the training process as a whole. There are different types of content that also play an effective role, some of which are discussed below:

1. Photos

They say a picture is worth a thousand words, and that saying is true in the workplace too. Before your employees are to start working with a new piece of equipment or new machinery, detailed photos of the same should be used to familiarize and train them. This should take place before they even participate in practical, hands-on training.

2. Graphics

Incorporating graphics into your training materials can boost the effectiveness of your training process. However, it’s important to use pertinent graphics only. Irrelevant graphics that aren’t closely linked to the material, or don’t have much to do with your company or brand, can distract employees and hinder their learning.

3. Videos

The most commonly used tool for learning and development, by far, is the training video. It holds that distinction for several good reasons. If you’ve ever heard the popular line “Who needs to read the book when I can just watch the movie?”, and we’re willing to bet you have, then you know what we’re talking about.

People find it easier to engage with videos than they do with booklets or other training material. Not everyone can rely on an active imagination, and your training materials should be designed to be as accessible as possible.

Various diverse styles exist – such as live-action, animation or even stop-motion – and depending on your industry, you can leverage any of them to enhance your training process. Whichever style you choose, training videos make learning enjoyable.

However, to craft a training video that’s comprehensive yet engaging, you need top-of-the-line planning, scripting, filming and editing. This is where a professional video production company can be invaluable.

Colleagues watching a training video

Since we started our operations in 2008, our team of experts has been creating training videos to help companies of all sizes deliver training par excellence. Our process starts with in-depth discussions with you, followed by scripting, shooting, editing and voiceovers & background music. You can rest easy knowing you’ll get an outstanding product every time.

Beyond creating training videos, we provide corporate video production in Charlotte and over 30 cities in North Carolina. Our offerings range from social media marketing and automotive commercial production to TV commercial production and video editing services.

Contact us today for business video production in Charlotte, NC.