An integral part of today’s modern marketing is via video content; if you aren’t distributing videos already, you’re probably missing out on potential customers. Your video content must offer value for your viewer because only that compels, converts. But is it just any video? Unfortunately not, the audience is quick to discard videos that:

1. Are not creative

Ideally, you have only the first five seconds to capture the attention of your audience and to keep your audience hooked until the very end; your content must be enjoyable. It should either include something funny or emotional or both for the audience to relate to what they are watching.

2. Lack of picture quality

If your videos aren’t professionally produced and edited, the chances are that no one will want to watch them. If you want to start producing, you’re going to need a camera, a tripod, and some good lighting.

Video editing is the more technical aspect, which is much more time-consuming than the video itself. You might want to outsource this to a video editing company for some stunning results.

3. Don’t include text overlays

Did you know that 85 percent of videos on Facebook are watched without any sound? Captions tend to increase a video’s view time by 12 percent, so what you need is a combination of visual and textual elements.

Video editing

The three main selling points of video marketing are increased conversion rates, the ability to personalize, and superior reach. Here are 3 benefits of quality video editing for marketing:

1. Captures the attention

If you want to keep the love coming, you’re going to have to hire professionals for a high-quality video that keeps the visual and textual elements intact. Vlogs, BTS, interviews, webinars, events, presentations, tutorials, product reviews, testimonials, animation, and live streaming rank among the most engaging video content types people love watching.

Well-edited videos are going to put your videos on top of social search engines, automatically optimizing your business to a much larger audience.

2. Send out a clear message

There’s a reason why movie editors are able to win the Oscars; it’s because their message doesn’t get lost amid the awkward transitions and long pauses.

Furthermore, video marketing can help you establish authority in your niche over your competitors.

3. Saves you time

Video editing services help you enhance the picture quality, minus the effort. When you outsource video editing, you save a whole lot of time that you would otherwise have to spend mixing sound, trimming and arranging the clips, and adding other visual elements.

Professionals do it better because they remain updated with the latest trends that a layperson may not know of, so you can rest assured of an excellent outcome.

Now that you know that digital video editing is essential for your business and it’s here to stay, you’re going to need Final Cut Media, a video editing and production company in Charlotte, NC. We also offer aerial, headshot, and real estate photography services.