How Small Businesses Can Benefit from Photo and Video Production

In many small businesses, there are usually a few people attempting to handle multiple projects at once. If you are handling marketing, then often times you’ll find yourself stretched a little too thin. A marketer requires teams for strategies, production and to help with sales turnovers.

This doesn’t have to be on you completely; read on as we discuss why working with a professional business video production to create online marketing content will make your life easier and why it’s good for your company.

video shoot of a woman

Online Attention Spans

One of the biggest reasons you’ll want to move towards video or photography over anything else? It’s the only way to get the attention of new audiences. While an established audience might spend time watching or reading content that’s being put out, people who don’t already know about your organization won’t care.

With the average person now spending 8 seconds or less on a single post online, you hardly have any time to gain their attention at all. Using long winding paragraphs or a 30-minute explainer video doesn’t cut it. You’ll need visually engaging content that new audiences can consume easily. Otherwise, it’s more likely that your page and its contents will automatically be swiped by in a sea of online content.

Search Engine Optimization

Trends on the internet have a lot more to do with a lot more than just what’s popular and funny, not understanding that will cost you watch hours and potential customers. Search engines have a major hand in deciding what sort of content will gain traction.

Nowadays, search engines will push video content more than any other form of online content. With a properly produced video and correct SEO tagging, you have a much higher chance of being pushed up in search engine results and being seen by the correct audience that you want. Once you have your foot in the door with your videos, you can keep expanding your audience.

videography set up

Preferred Medium of the Internet

The prime website for all video content also happens to have become a sort of search engine itself. YouTube is by far the most one of the most, if not the most, engaging website currently on the internet. With 2 billion monthly users tuning in to watch 250 million hours of content each day, not being on YouTube is actively giving up on a very large market. Small, medium, and large companies all have YouTube channels and can carve out a niche for themselves online. Once you have a loyal fan following, it becomes a lot easier to gain more traction.

If you are looking for a video production company to help make promotional videos for your business, then consider getting in touch with Final Cut Multimedia. They provide a variety of services for all your traditional and social media marketing needs, ranging from videography and photography to video editing and final product creation.

Video Editing – Should You Get It Done Professionally?

Read on to find out how video editing services can enhance your business:

video editing services

Reasons Why You Should Hire Professional Photographer for Corporate Events

Event photography in Charlotte, NC

Weddings are one of the most important events of everyone’s life. There’s a significant religious and cultural significance of weddings in most cultures, and it marks the beginning of a major change in your life.  It’s an important transitionary phase because, finally, you’re about to start your own family. It’s even more exciting for couples who’ve been in love as it’s finally a manifestation of their loyalty and commitment to each other.

Not only is the couple excited, but also their friends and families who prepare for months for the event. Because of this importance of marriage, people want to capture every single memory of the event, from arrangements to all the rituals, dance, and everything else. And that’s where a professional photographer comes into the picture. No matter how good your arrangements are, all your efforts will go down the drain without a professional photographer. Let’s explore the reasons why you should hire a professional photographer for weddings.

Professional Tools

Many people are indeed beginning to learn the art of photography. However, no matter how good you’re at photography, you can’t get the best results without professional tools and equipment. From a high-quality camera to lighting, everything matters when it comes to making memorable photos and videos. Hiring a professional photographer means that they will bring their right kind of equipment for the best results.

Exciting Photos

Experienced and professional photographers understand that they’re not there to just capture random photos. For an event like a wedding, you need someone who can pay attention to detail and deliver stunning results. They are actively looking for memorable moments that they can capture forever in their camera.

Editing Services

The job of a professional photographer doesn’t end when the event is over. It’s also their job to edit and enhance the pictures and videos they’ve captured to make sure they look great. They use the most professional and advanced editing tools to give you the best possible results. From controlling brightness and contrast to adjusting your skin tone, removing background noise, and getting rid of red spots, a professional does it all before delivering the pictures and videos.

Video production in Charlotte

We have highlighted some of the important reasons why you should hire a professional photographer. Even if you’ve professional tools and expertise, would you want to go around holding a camera yourself at the wedding of a beloved family member or friend? If you do, you will miss out on a lot of things, and you would rarely be there in the pictures. And if you hire a random inexperienced photographer, you’ll end up ruining the event. Reach out to us for professional photography and video services. At Final Cut media, we are offering event photography services to clients in Charlotte and more than 30 cities in North Carolina. Our services also include TV commercial production, video editing services, and much more.

Contact us today for event photography services in Charlotte, NC, and let us make your event memorable.

Ways You Can Use Video to Improve Employees Efficiency

Employees in a training session

Regardless of their experience and hard work, your employees need the training to improve their skills and enhance their performance. As for the new employees, it requires more effort and resources to train them. From teaching them the nitty-gritty of work to preparing them to fit into your company, everything takes time. However, the pandemic has shown that you can easily train your new employees using digitized forms of communication. In this blog post, we’ll particularly focus on how you can use videos to train your employees and improve their efficiency.

Videos Are More Effective

Research shows that videos have been the most widely used and effective tools among companies for the learning and development of their employees. There are many reasons for this, and one of those reasons is that it’s easier to learn from videos than reading entire books. If you look at human psychology, we tend to easily recall those things that we have seen or experienced than those that we’ve just read about. For instance, if you see a video of a red car getting into an accident, you’re more likely to remember it than you would if you merely read about an accident where a red car was involved. Similarly, if you provide your employees with detailed training videos, they’ll find it easier to learn than they would if you were to give them booklets, books, or even lectures.

Saves Your Time

It can be frustrating and time-consuming to arrange training sessions every time you hire new employees or wish to introduce your existing employees to something new. Sometimes, you’re just hiring one individual, and you’ll have to take them through everything and make arrangements. However, if you create training videos, it’ll be a resource that you’ll always have, and you can ask your employees to watch them on their own. It’ll not only save time but also make it easier for your employees to get hold of things.

Remote Employees

Even before the pandemic, many companies were actively hiring remote employees from around the world. After the pandemic, many companies were forced to switch to a remote working model, but it helped them realize its benefits. Hiring remote employees helps companies reduce their running expenditure while allowing them to hire the most talented individuals from across the world. It’s beneficial for employees too, and they often demand less pay for remote work because they don’t have to spend their time and money to travel every day to the office. However, many companies are often concerned about how they’re going to train their remote employees, and that’s where videos come into the picture. Professionally recorded training videos can cover everything and anything you’d wish to include in a physical training session.

Colleagues watching a training video

Final Cut Media has been creating training videos to help companies in their training processes. From recording your in-depth discussions to voiceovers & background music, we take care of everything. We also provide corporate video production in Charlotte and over 30 cities in North Carolina. Contact us today to learn more about our business video production in Charlotte, NC.

Why Videos Are Dominating Social Media Marketing?

According to a survey, 90% of shoppers purchase goods after watching a YouTube video as they add significantly to the product description.

video marketing

Powerful Reasons You Need To Use Video Marketing

Video Marketing

There are many different marketing tools and strategies that small and large businesses are adopting. However, only a few realize the true potential of using video marketing to promote their content. This blog post will share some reasons why you need to start using video marketing.

Greater Outreach

According to some studies, 74% of people are more likely to buy your product or services if they watch a video about it. Do you know why? It’s because our brains are wired to be more attracted to visual content. We’re more likely to be influenced by what we see than what we read. Just like pictures, videos also play a vital role in boosting the engagement of your marketing content.

Return of Investment

83% of businesses accept that they’ve always received a good return of investment whenever they’ve invested in video marketing. However, research also shows that people can be put off by poor quality videos, and hence it’s extremely important to do video marketing in the right manner.

Trust Building

As humans, we are more likely to trust what we see than what we read. If we see something happening, it can have a greater impact on us. Similarly, videos can play a vital role in promoting a brand story and helping people associate themselves with a brand. The stats reveal that 57% of consumers agree that watching a video about any product or service inclines them more to buy something or at least inquire more about the product. s

Google Algorithms Promote Videos

Do you know that you’re 53 times more likely to show up higher in google ranking if you’ve video content on your website? Moreover, Google also owns YouTube, and hence it’s more likely to promote the businesses who have videos on their website or a YouTube channel where they post videos regularly.

It’s Easy to Post Videos

Once you’ve quality video content available, it doesn’t take much to upload them to various platforms. Besides uploading videos to your website and YouTube, you can also post them on Facebook and other platforms. Similarly, you can post parts of your videos on Instagram as stories to attract more users.

Professional Video Services

Final Cut Multimedia is a professional media production company based in North Carolina. They are known for their photography, videography, animation, and many other digital services. They’ve been helping clients from different industries for the past 12 years. Find out more or reach out to them by visiting their website.

Unbeatable Advantages of Facebook Marketing

Advantages of Facebook Marketing

Facebook is one of the leading social media platforms that almost everyone is using around the world. Today, people are using Facebook for much more than interacting with each other. In this blog post, we’ll discuss some unbeatable advantages of using Facebook for social media marketing.

Greater Outreach

Do you know that Facebook has more than 2.6 billion users worldwide? No other social media platform has as many people as Facebook, and you’ll find people from all sorts of backgrounds here. Since 62% of users are between the ages 18 and 34 years old, you can easily find potential customers for your products and services.

Presence of B2C & B2B Businesses

Facebook is an ideal platform for both B2C and B2B businesses. Many business owners and their employees are using Facebook in search of potential employees, as well as service providers who can benefit their business. Stats show that business decision-makers spend 74% more time on Facebook than any other platform.

It’s Free to Use

The best part about using Facebook for marketing is that you don’t have to pay any additional charges. Of course, you can pay to promote your content, but if you already have a good following once, you won’t have to spend much in promoting your content. On Facebook, it takes seconds for content to go viral once people like it.

You Can Post Different Types of Content

Facebook doesn’t have many restrictions when it comes to posting your marketing content. As far as your posts do not violate the ethical guidelines provided by Facebook, you’re good to go. You can share articles, post stories, make videos, and do much more to promote your business. You can also benefit from Facebook’s sponsored storiesvideo adscarousel ads, and much more to attract your customers.

Your Customers Can Easily Reach Out to You

Unlike other platforms, Facebook allows your customers to reach out to you in your inbox and inquire more about your services. You can also respond to them using automated messages or use the Call to Action buttons to encourage them to visit your website.

Final Cut Multimedia is a professional media production company based in North Carolina. We are experienced in helping our clients with photography, videography, animation, and many other digital services. We’ve been helping clients from different industries for the past 12 years, and you can reach out to us to find out more about our services.

Personalized Videos: An Effective Way to Raise Response Rates?

Many small and large businesses realize the importance of creating personalized content to promote their business. Apart from sending personalized messages to their clients, they are also creating personalized videos to engage with customers and narrate their brand story. In this blog post, we will discuss how personalized videos can increase response rates.

photography services charlotte

Why is Personalized Content Important?

Successful business owners know the importance of creating personalized content. Today, most customers are skeptical of businesses and aren’t easily influenced by advertisements. Apart from mainstream marketing strategies, you need something that appeals to your potential clients at a more personal level. Your personalized content should appeal to emotions and make them feel understood. The stats also suggest that most consumers are likely to value a brand with which they can associate. Personalized content is the most effective way to do this.

Why Should You Make Personalized Videos?

While personalized emails and messages can also help, there is something special about personalized videos. Videos have a greater influencing power can result in a much greater response rate. Videos are better than other forms of communication because there is an emotional aspect to them and allow you to engage with your client in much better ways. The stats also suggest that personalized video messages have a much better conversion rate and help brands in increasing their customer loyalty.

Some Valuable Insights

Data shows that brands that use personalized videos are able to influence more customers because people don’t like to spend their time read their blogs or emails. It’s easier for business owners too to convey their message through videos. Instead of hiring so many writers, they can simply record a personalized message and get it improved from a professional video editing service. When a video is coming from the business owner themselves, or any brand ambassador such as a famous celebrity record a video message for them, it’s more likely to be appreciated.

Reach out to Final Cut Multimedia to get your personalized marketing content for your brand. We are a professional media production company based in North Carolina, with 12 years of experience in helping our clients with photography, videography, animation, and many other digital services. We’ve been helping clients from different industries in marketing their business. You can also reach out to us to find out more about our top-notch services.


3 Reasons Video Is Crucial To Your Marketing Strategy


Since the outbreak of the pandemic, businesses have started focusing more on their digital marketing strategies. While most companies are relying on blogs and articles, those who are using video marketing are getting much better results. In this blog post, we will explain why video marketing is a highly effective marketing strategy.

Greater Influence on People

Research clearly shows that videos have a greater influence on people, and 74% of people are more likely to invest in something that they see. As humans, we tend to value visual content more than written content. In fact, our brains are able to memorize easily whatever we see with our eyes. If you can create quality videos to market your business model, your chances of attracting potential clients significantly increase.

Higher Conversion Rates

Businesses that invest in creating video content are more likely to get a greater return on investment. The money that they invest in making videos or hiring video professionals pays them back soon with greater conversion rates. However, poor-quality videos can seriously damage your reputation, so make sure you are producing quality content.

Customer Trust

When consumers watch videos, they are more likely to understand your business. Similarly, if you’re creating personalized content relevant to the needs of your customers, it can make your customers feel heard and understood. Once your customers start relating with your brand story, they are more likely to not only buy your services but also promote your brand.

Videos Perform Better on Google Algorithms

Experts explain that the Google algorithms are designed in such a way that they are more likely to promote video content than other types of marketing content. Your marketing videos have a greater chance of appearing in top results than your blogs. Since only a few businesses are adopting video marketing, your chances of finding new clients also increase.

Easy and Affordable

It’s such a hassle to create marketing blogs and articles. You need professional writers, editors, and much more. Despite all that, the results aren’t that great compared to video marketing. The latter is not only easy to produce but also easy to share on different platforms. You can easily post your videos on social media platforms and watch them as they go viral.

Professional Video Services

At Final Cut Multimedia, we provide professional media production services in North Carolina. We have been helping our clients with photography, videography, animation, and many other digital services. Contact us to learn more about our services.

How Important Is Video Marketing For Your Business

Videos have emerged as a powerful marketing tool, for their impacts are faster than any other means on people.Read here how important video marketing is for your business.


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