Gone are the days when people would look at local property listings, make a list of nearby homes available for sale, and then spend the weekend visiting and inspecting each one. Now, all you need to do is pull out your phone, open up an app or two, and you can have dozens of local listings in the palm of your hand within seconds.
A lot of this change can be credited to the coronavirus pandemic, which upended traditional business models and changed many industries for good. However, a lot also has to do with technology and innovation combining to offer us convenience. Additionally, many people are now working multiple jobs and juggling a range of responsibilities. While they might be high on technology, they’re low on time.
This is where professional photography intersects with the modern-day real estate industry. If you’re in the real estate business, here’s how investing in photo and video production services can help you:
It’s time to accept that our attention spans aren’t what they used to be. Whatever people want, they want right now. The same principle also applies to real estate. When your listings show up on an app, they’re competing for attention with hundreds of other, often similar properties.
If what you’ve got to offer fails to retain people’s attention, they’re just a scroll away from potentially going to your competition. Crisp, high quality photos and videos are the easiest way to pique buyers’ interest.
Sure, professional photography is great for attracting buyers, but that’s not all it’s good for. When sellers see the investment and effort you’re making into presenting your listings beautifully, they’re more likely to come to you with their properties too.
They wouldn’t go to an agent who, for example, shares 5 poorly-lit cell phone pics for every home they bring to the market.
You might be a good photographer yourself, maybe even a great one, but remember that your work is that of a real estate agent. Professional photographers study, practice and hone their craft over many years. You wouldn’t expect a photographer to sell a house just because they’re good with sales, would you?
Bringing in professionals to handle photos and videos for your properties reduces your work and lets you focus on your job, instead of having to do everything yourself.
Now that you know professional photos and videos are good for you, good for your business and good for your clients, start incorporating them into your work.
Since 2008, our team of expert photographers, videographers and drone pilots have provided unrivaled real estate photography and videography services to clients in Charlotte and over 30 cities in North Carolina. We also offer social media marketing, film production, automotive commercial production and video editing services.