In many small businesses, there are usually a few people attempting to handle multiple projects at once. If you are handling marketing, then oftentimes you’ll find yourself stretched a little too thin. A marketer requires teams for strategies, production and to help with sales turnovers.

This doesn’t have to be on you completely; read on as we discuss why working with a professional business video production to create online marketing content will make your life easier and why it’s good for your company.

video shoot of a woman

Online Attention Spans

One of the biggest reasons you’ll want to move towards video or photography over anything else? It’s the only way to get the attention of new audiences. While an established audience might spend time watching or reading content that’s being put out, people who don’t already know about your organization won’t care.

With the average person now spending 8 seconds or less on a single post online, you hardly have any time to gain their attention at all. Using long winding paragraphs or a 30-minute explainer video doesn’t cut it. You’ll need visually engaging content that new audiences can consume easily. Otherwise, it’s more likely that your page and its contents will automatically be swiped by in a sea of online content.

Search Engine Optimization

Trends on the internet have a lot more to do with a lot more than just what’s popular and funny, not understanding that will cost you watch hours and potential customers. Search engines have a major hand in deciding what sort of content will gain traction.

Nowadays, search engines will push video content more than any other form of online content. With a properly produced video and correct SEO tagging, you have a much higher chance of being pushed up in search engine results and being seen by the correct audience that you want. Once you have your foot in the door with your videos, you can keep expanding your audience.

videography set up

Preferred Medium of the Internet

The prime website for all video content also happens to have become a sort of search engine itself. YouTube is by far the most one of the most, if not the most, engaging website currently on the internet. With 2 billion monthly users tuning in to watch 250 million hours of content each day, not being on YouTube is actively giving up on a very large market. Small, medium, and large companies all have YouTube channels and can carve out a niche for themselves online. Once you have a loyal fan following, it becomes a lot easier to gain more traction.

If you are looking for a video production company to help make promotional videos for your business, then consider getting in touch with Final Cut Multimedia. They provide a variety of services for all your traditional and social media marketing needs, ranging from videography and photography to video editing and final product creation.