Video Production Matthews NC
Matthews has 2 economies running side by side. A walkable downtown full of independent shops, breweries and restaurants, and a medical corridor built around Novant Health Matthews Medical Center. We film both, and they need very different cameras pointed at very different problems.
Horizontal Videos
Brand pieces, owner interviews and short spots. This is the tone most Matthews projects sit in.
Charlotte’s Small Business Spotlight
Charlotte’s Small Business Spotlight 2
Vertical Funnel Videos
Downtown businesses and medical practices reach customers and patients on their phones. We cut 9:16 versions from the same footage, framed vertical rather than cropped after the fact. Each one is built as a social sales funnel piece: hook, proof and a clear next step.
Fair Lending Forum | Funnel 01
Fair Lending Forum | Funnel 02
CES | Vertical Sales Funnel 01
Veratad | Social Funnel
Downtown Matthews Has Something Most Suburbs Sold Off
Trade Street and the blocks around it kept their character. A real town hall, a working train depot, a farmers market that pulls people in every Saturday morning, and storefronts run by owners who live 5 minutes away. Sycamore Brewing, the restaurants along John Street, the shops near the depot. None of that looks like a strip mall, and none of it should be filmed like one.
That matters commercially. A business in downtown Matthews is selling an experience people choose to drive to, not a service they grab on the way home. Video has to carry atmosphere, not just information. We shoot these projects with more available light, more texture and more of the street itself in frame, because the setting is half the pitch.
The Novant Medical Corridor
Novant Health Matthews Medical Center anchors a dense cluster of specialists, surgical practices, imaging, dental, physical therapy and the professional services that grow around a hospital. Independence Boulevard and the Matthews Township Parkway corridor hold most of it.
Medical video is its own discipline. Calm pacing, plain language, no hard sell. We shoot provider introductions, procedure explainers and facility tours with a small footprint, working around a live patient schedule and following whatever consent and privacy rules your practice sets. For work in the city as well, our Charlotte video production team covers it. We are Charlotte based and drive to Matthews with no travel surcharge.
How A Matthews Shoot Actually Goes
No agency layers, no account manager relay. 4 steps from first call to final file.
One Call, Real Numbers
Jane Caillio, our Operations Director, takes the call. We ask what the video needs to do, who it is for and what the deadline is. You get custom packages to choose from after scoping instead of an itemized estimate you have to decode.
Shot Around Your Hours
A restaurant cannot lose a dinner service. A practice cannot clear a waiting room. We schedule around what you can actually give us, which in downtown Matthews usually means early mornings before doors open, and in the medical corridor usually means between patient blocks.
Small Crew, Short Day
Charles Canady, our Production Director, runs most Matthews shoots with a compact crew. Trade Street is tight and the sidewalks are busy, so we work light and stay out of the way. Half day and full day formats cover most projects here.
Delivered Ready To Post
Rough cut in 5 to 7 business days, final about 2 business days after your feedback. Files come sized for your website, YouTube and vertical feeds so nothing needs reformatting later.
Matthews Businesses We Film
What We Build For Matthews Businesses
Provider Introduction
A patient choosing a specialist is choosing a person. Sixty seconds of a provider explaining their approach settles that decision faster than any bio page.
Procedure Explainers
Plain language video that answers what patients ask before they book. Fewer front desk calls, better prepared patients, less no show.
Downtown Brand Films
Trade Street, the depot, a full dining room on a Friday night. Atmosphere is what brings people to Matthews, so we put it on screen.
Customer Testimonials
Word of mouth already drives business here. Testimonial videos turn it into something you can run as an ad.
Short Local Spots
15 and 30 second commercial videos for streaming and paid social, targeted at the zip codes that actually drive to you.
Ongoing Social Content
A monthly retainer keeps social media content flowing so your page does not go quiet for 3 months.
Matthews Business Questions
Do you film inside Novant Health Matthews Medical Center or the practices around it?
We film in private practices throughout the Matthews medical corridor. We work quietly around a live schedule and follow whatever consent and privacy requirements your office sets. No patient appears on camera without a signed release and restricted areas stay off limits. Filming inside a hospital building requires approval from that facility, which we help you request.
Can you shoot on Trade Street without a permit problem?
For handheld exterior work on public sidewalks we keep a small footprint and do not block access, which covers most downtown Matthews shoots. If a project needs road closure, a large setup or drone work over an event, we handle the permitting with the Town of Matthews before shoot day.
We are a restaurant. When can you film without killing a service?
Usually a morning block before doors open for the room and the food, then a short return during a real service for energy and crowd. Most restaurant shoots take 4 to 5 hours split that way.
Who actually shows up on shoot day?
The same people who scoped the job. Charles Canady leads production on site. You are not handed off to a subcontractor you have never spoken to, which is a common complaint about larger shops.
We are a 4 person practice. Are we too small for a video crew?
No. A half day shoot can produce a provider introduction, 2 procedure explainers and several short vertical pieces from the same setup. We scope to your budget and send back custom packages to choose from.
Let Us Film Your Matthews Business
One call, custom packages to choose from, 1 crew. Tell us what you want people to understand about your business and we will figure out the shortest way to show it.